BRAND JOURNALISM + CONVERSION WRITING
Build Trust. Reap Credit Cards.Buying journeys hinge on content.
Words can fuel or sabotage sales.
You’ve spent a small fortune on branding, a jazzy website, and a slew or marketing tactics. Your content either protects or sinks that investment.
- Attract more of your best-fit customers.
- Earn their respect and credit cards.
- Delight them so much they’ll stay and bring others along.
Brand Journalism
Value-packed, influence-building content.
Conversion Copy
Gimme-now, money-making content.
BRAND JOURNALISM
Educate. Captivate. Sway.
Ideal for capturing attention and building trust. Sample packages include the following:
Core Content Essentials
- Lead magnet (downloadable resource)
- 4 blog posts
- 10 social media teasers
- Research + interviews
- Stock photo sourcing
$5,125
Authority Builder
- 4 long-form, journalistic-style articles (1,000+ words), suitable for placement in industry media or downloadable resources on your website
- 12 social media teasers
- Research + interviews
- Stock photo sourcing
$1,600
Success Story Development
- Case study featuring a dramatic before-and-after customer transformation story
- Customer interview captured in audio for repurposing
- Customer testimonials for use in various brand materials
- 5 social media teasers
$1,825
Highly recommended.
Andrea is so incredibly refreshing to work with. I always trust her quality of work and attention to detail. I rarely have to make edits to her work.
JENN GOLDING, CEO
SAPPHIRE STRATEGY
Impressive.
I’m not only impressed with Andrea’s overall writing structure; I’m astounded by her ability to quickly capture the essence of our brand and craft a message that creates total comprehension while moving the audience.
KRISTY KAINRATH, CHIEF STRATEGY OFFICER
MEDXCEL
CONVERSION COPY
Convince. Convert.
Ideal for moving prospects past the awareness and interest stages to a buying decision. Sample packages include:
Lead Capture
- Lead magnet (downloadable resource) designed to attract and capture leads.
$1,250–$4,000
Messaging Blueprint
- A master messaging document reflecting key customer pains/benefits/objections/promises. This foundational messaging should guide all content production.
$2,500
Nurture Series
- Automated series of 4-7 emails, activated when a prospect or customer takes a specific action (e.g. opts into your email list).
$585
Always exceeds expectations.
By far our most talented writer, Andrea is an incredible talent when it comes to content development. She’s easy to work with, researches topics thoroughly, and gets the voice right, not just the content.
DOUGLAS KARR, CEO
DK NEW MEDIA
Top notch.
Not only is Andrea’s writing top notch from a research, mechanics, and SEO standpoint, but she is reliable and has fast turn-arounds.
JULIE PERRY, DIGITAL MARKETING DIRECTOR
BLUESKY TECHNOLOGY PARTNERS
Ready to woo more clients?
ATTRACT
Create awareness, build trust and reach more of your ideal buyers.
convert
Hit the “Buy Now” button in our prospect’s brain.
RETAIN
Delight customers so they stick around and bring others along.
See for yourself.
Don’t see what you’re looking for? Hit me up for more samples.
Going Solo: Growing a High-Value, High-Profit Hairstyling Business
Infographic
Client: DK New Media for Stylie
Industry: Technology
The Ultimate Guide to International Travel
Lead-Generation Resource
Client: Contently for Tokio Marine HCC
Industry: Travel Medical Insurance
How to Effectively Use Visual Storytelling For Your Brand
Infographic
Client: DK New Media for Widen
Industry: Technology
IBM Tealeaf: Spot & Stop Problems Hindering Customer Satisfaction and Revenue
Blog Post
Client: BlueSky Technology Partners
Industry: Technology
The Ultimate Holiday Email Guide
Infographic
Client: DK New Media for NeverBounce
Industry: Technology
Making Security Inclusive
Article for Industry Magazine
Client: Layered Solutions
Industry: Technology
When Incentives Harm Performance: What Scientists Know That Managers Don’t
Blog Post
Client: Standard For Success
Industry: Technology / Education
A Leg Up and a Step Ahead: What Feet Say About You, Others
Article for Consumer Publication
Client: Harvard University (grad journalism assignment)
Industry: B2B, Education
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