BRAND JOURNALISM + CONVERSION WRITING
Build Trust. Reap Credit Cards.Buying journeys hinge on content.
Words can fuel or sabotage sales.
You’ve spent a small fortune on branding, a jazzy website, and a slew or marketing tactics. Your content either protects or sinks that investment.
- Attract more of your best-fit customers.
- Earn their respect and credit cards.
- Delight them so much they’ll stay and bring others along.
Brand Journalism
Value-packed, trust-building content.
Conversion Copy
Gimme-now, money-making content.
BRAND JOURNALISM
Educate. Captivate. Sway.
Ideal for capturing attention and building trust. Sample packages include the following:
Core Content Essentials
- Research + interviews
- Lead magnet (downloadable resource)
- Supporting blog posts
- Social media teasers
- Stock photo sourcing
Authority Builder
- Research + interviews
- 3-5 long-form, journalistic-style articles (1,000+ words), suitable for placement in industry media or downloadable resources on your website
- Social media teasers
- Stock photo sourcing
Success Story Development
- Case study featuring a dramatic before-and-after customer transformation story
- Customer interview captured in audio for repurposing
- Customer testimonials for use in various brand materials
- Social media teasers
Highly recommended.
Andrea is so incredibly refreshing to work with. I always trust her quality of work and attention to detail. I rarely have to make edits to her work.
JENN GOLDING, CEO
SAPPHIRE STRATEGY
Impressive.
I’m not only impressed with Andrea’s overall writing structure; I’m astounded by her ability to quickly capture the essence of our brand and craft a message that creates total comprehension while moving the audience.
KRISTY KAINRATH, CHIEF STRATEGY OFFICER
MEDXCEL
CONVERSION COPY
Convince. Convert.
Ideal for moving prospects past the awareness and interest stages to a buying decision. Sample packages include:
Lead Capture
- Lead magnet (downloadable resource) designed to attract and capture leads.
Messaging Blueprint
- A master messaging document clarifying your target persona, positioning, key customer pains/benefits/objections/promises. This foundational messaging should guide all content production, including sales proposals and presentations.
Nurture Series
- Automated email series, activated when a prospect or customer takes a specific action (e.g., opts into your email list, purchases a product, downloads a resource).
Always exceeds expectations.
By far our most talented writer, Andrea is an incredible talent when it comes to content development. She’s easy to work with, researches topics thoroughly, and gets the voice right, not just the message.
DOUGLAS KARR, CEO
DK NEW MEDIA
Top notch.
Not only is Andrea’s writing top notch from a research, mechanics, and SEO standpoint, but she is reliable and has fast turn-arounds.
JULIE PERRY, DIGITAL MARKETING DIRECTOR
BLUESKY TECHNOLOGY PARTNERS
Ready to woo more clients?
ATTRACT
Create awareness, build trust and reach more of your ideal buyers.
convert
Hit the “Buy Now” button in our prospect’s brain.
RETAIN
Delight customers so they stick around and bring others along.
See for yourself.
Don’t see what you’re looking for? Hit me up for more samples.
The Retail Rebound: What’s Driving Shoppers to Stores This Holiday Season
Article
Client: Waze
Industry: B2B, Retail, Technology
A New Breed of Holiday Shoppers: Remote Workers
Article + Infographic Adaptation
Client: Waze
Industry: B2B, Retail, Technology
Better Product Launches, Lasting Profits: 5 Shifts for Greater Reach and Revenue
Article
Client: Afterpay
Industry: B2B, Retail, Technology
The Year of You: What 18 Million Messages Reveal About Your Readers’ Beahviors
Blog Post
Client: Persado
Industry: B2B, Marketing, Technology
Making Security Inclusive
Article for Industry Magazine
Client: Layered Solutions
Industry: B2B, Emergency Mgmt, Technology
The New Retail Revenue Equation: How the end of third-party cookies can catapult retail profits
Lead-Generation Resource
Client: QuickPivot
Industry: B2B, Retail, Technology
The Ultimate Guide to International Travel
Lead-Generation Resource
Client: Contently for Tokio Marine HCC
Industry: B2C, Travel Medical Insurance
Going Solo: Growing a High-Value, High-Profit Hairstyling Business
Infographic
Client: DK New Media for Stylie
Industry: B2B, Retail, Technology
Hoosier Companies Lean on Artificial Intelligence to Sway and Sell
Article for Businesss Publication
Client: Harvard University (grad journalism assignment)
Industry: B2B, Technology
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