BRAND JOURNALISM + CONVERSION WRITING
Build Trust. Reap Credit Cards.Buying journeys hinge on content.
Words can fuel or sabotage sales.
You’ve spent a small fortune on branding, a jazzy website, and a slew or marketing tactics. Your content either protects or sinks that investment.
- Attract more of your best-fit customers.
- Earn their respect and credit cards.
- Delight them so much they’ll stay and bring others along.
From the first piece Andrea wrote for us, I was wowed. Her work makes me look good and gets results for our clients, translating industry-ese into language end users can understand. It’s super clean copy, meaning I don’t lose money doing edits.
Andrea is so incredibly refreshing to work with. I always trust her quality of work and attention to detail; I rarely have to make edits to her work. She delivers on time, and with the same consistency and quality.
Andrea is very proactive, communicative, and also brings her own industry insights to topic alignment calls. She’s able to really “talk shop” with clients and her drafts are very polished. I appreciate her proactivity a ton.
BRAND JOURNALISM
Educate. Captivate. Sway.
Ideal for capturing attention and building trust. Sample packages include the following:
Core Content Essentials
- Research + interviews
- Lead magnet (downloadable resource)
- Supporting blog posts
- Social media teasers
- Stock photo sourcing
Authority Builder
- Research + interviews
- 3-5 long-form, journalistic-style articles (1,000+ words), suitable for placement in industry media or downloadable resources on your website
- Social media teasers
- Stock photo sourcing
Success Story Development
- Case study featuring a dramatic before-and-after customer transformation story
- Customer interview captured in audio for repurposing
- Customer testimonials for use in various brand materials
- Social media teasers
Highly recommended.
Andrea is so incredibly refreshing to work with. I always trust her quality of work and attention to detail. I rarely have to make edits to her work.
JENN GOLDING, CEO
SAPPHIRE STRATEGY
Impressive.
I’m not only impressed with Andrea’s overall writing structure; I’m astounded by her ability to quickly capture the essence of our brand and craft a message that creates total comprehension while moving the audience.
KRISTY KAINRATH, CHIEF STRATEGY OFFICER
MEDXCEL
CONVERSION COPY
Convince. Convert.
Ideal for moving prospects past the awareness and interest stages to a buying decision. Sample packages include:
Lead Capture
- Lead magnet (downloadable resource) designed to attract and capture leads.
Messaging Blueprint
- A master messaging document clarifying your target persona, positioning, key customer pains/benefits/objections/promises. This foundational messaging should guide all content production, including sales proposals and presentations.
Nurture Series
- Automated email series, activated when a prospect or customer takes a specific action (e.g., opts into your email list, purchases a product, downloads a resource).
Always exceeds expectations.
By far our most talented writer, Andrea is an incredible talent when it comes to content development. She’s easy to work with, researches topics thoroughly, and gets the voice right, not just the message.
DOUGLAS KARR, CEO
DK NEW MEDIA
Top notch.
Not only is Andrea’s writing top notch from a research, mechanics, and SEO standpoint, but she is reliable and has fast turn-arounds.
JULIE PERRY, DIGITAL MARKETING DIRECTOR
BLUESKY TECHNOLOGY PARTNERS
See for yourself.
Don’t see what you’re looking for? Hit me up for more samples.
Boosting ad reach and ROI in a cookie-less market
Lead-gen report
Client: Yelp
Industry: B2B, Retail, Technology
The Marketplace Momentum: How brands and retailers are fueling growth with digital marketplaces
Industry report
Client: Walmart
Industry: B2B, Retail, Technology
Better Product Launches, Lasting Profits: 5 Shifts for Greater Reach and Revenue
Article
Client: Afterpay
Industry: B2B, Retail, Technology
Words that Woo: What 18 Million Messages Reveal About Your Readers’ Behaviors
Article
Client: Persado
Industry: B2B, Marketing, Technology
Making Security Inclusive
Article for Industry Magazine
Client: Layered Solutions
Industry: B2B, Emergency Mgmt, Technology
A new breed of holiday shoppers: remote workers
Article
Client: Waze
Industry: B2B, Retail, Technology
Fast Forward to Sold: Kickstarting Your Influencer Marketing Program
Lead-gen report
Client: Afluencer
Industry: B2B, Retail, Marketing, Technology
TouchNet Survey Reveals Student Retention Opportunities, Risk Factors in Higher Education
Press release
Client: TouchNet
Industry: B2B, Higher Ed, Technology
From inspiration to purchase: High action holiday shoppers dial up spend on Pinterest
Article
Client: Pinterest
Industry: B2B, Retail, Marketing, Technology
Ready to woo more clients?
ATTRACT
Create awareness, build trust and reach more of your ideal buyers.
convert
Hit the “Buy Now” button in our prospect’s brain.
RETAIN
Delight customers so they stick around and bring others along.
