Knowledge is power.
Brand Journalism
Editing Like a Pro: 10 Writing Habits That Turn Off Readers
You’ve spent hours researching and crafting the “perfect” post, only to have readers scroll past it or hit the delete key. Been there? What keeps readers from abandoning the content you’ve birthed with so much conviction? Aside from the usual marketing advice — know...
Cut Your Writing Time in Half With This Old Cooking Trick
Content creation can be a lot like cooking a meal for your in-laws. Things can get pretty chaotic in the kitchen. So much to chop, dice and sauté in so little time, and no room to budge on quality. One misstep (like mistaking salt for sugar) and you have to start over...
How Buyers Consume Your Content: The 4 Stages of Reader Involvement
Chances are you’ve started reading an article, book, brochure or website more times than you’ve actually finished it. It’s natural to bail when a piece of content fails to compel, convince or satisfy. Your reader experiences that when reading your content too. The...
Conversion Copy
Calming Your Buyer’s Fears
>> 7 mental hurdles your copy must overcome << Think back to the last time you made a big purchase. Not the cheap, impulsive buys we all succumb to, but that big-dollar purchase or commitment that sparked a familiar dilemma: Can I really afford this? Is it...
Editing Like a Pro: 10 Writing Habits That Turn Off Readers
You’ve spent hours researching and crafting the “perfect” post, only to have readers scroll past it or hit the delete key. Been there? What keeps readers from abandoning the content you’ve birthed with so much conviction? Aside from the usual marketing advice — know...
How Buyers Consume Your Content: The 4 Stages of Reader Involvement
Chances are you’ve started reading an article, book, brochure or website more times than you’ve actually finished it. It’s natural to bail when a piece of content fails to compel, convince or satisfy. Your reader experiences that when reading your content too. The...
Marketing Tools & Tactics
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Oh, snap, you caught me in the midst of a website rebuild. Please check back soon for new posts, and drop me a note if I can answer any questions in the meantime!
