Category Archives: Finding Clients

sales for freelance writers, freelance sales, finding new clients

14+ Prospecting Sources: Where Big-Budget Content Buyers Hang Out

Where can you find potential clients? I get asked that all the time, but a better question is: Where do you find big-budget content buyers?   Below you’ll find a handy list of places where high-potential, high-paying prospects hang out. The rationale behind this list Don’t expect to find a list of gigs for the…

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How to find anyone’s [business] email address

Note: This post covers finding contact info for prospects you’ve already identified. For guidance on where/how to find prospects, get the free sales e-course right here. You have your list of potential clients, pinpointed the folks you should contact, but can’t find their email addresses. No problemo. In this post, we cover a handful of…

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13 five-minute activities to attract & cultivate prospects

When you’re building a side business, juggling it alongside a day job, family, your favorite TV show schedule and other activities, it’s easy to feel you don’t have enough time to secure new clients. While I’m a fan of massive action, I’m a bigger fan of tiny-tasking: breaking my to-do list into tiny chunks I…

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2017 Content Marketing Forecast: 9 Predictions [PART 2]

In our last post, we covered the current state of content marketing, as well as market changes that impact you as a content writer. Today we continue our discussion with five more industry forecasts you need to know to remain effective in both attracting and serving your clients well. A QUICK RECAP: In 2017 you…

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2017 Content Marketing Forecast: 9 Predictions [PART 1]

One of the ways high-demand writers attract a steady stream of high-paying gigs is simply monitoring market shifts — particularly the way audiences behave, consume content, and make buying decisions. They’re able to discern and capitalize on what’s ahead, long before their competitors do — not because they’re smarter, but because they’re paying attention. (By the way,…

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Peer Brain Pickin’: How Jorden Roper Built Her Freelance Writing Business

Successful writers know whatever roadblock they face in building their business, someone’s already been there, figured it out, and turned it into an advantage. It’s why paying attention to your peers’ business journey is so dang valuable. What better way to avoid dead-ends, potholes and blind spots (and find hidden gems) than through the experience of others who’ve braved…

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The Magic Email: Raising Deals From the Dead

What freelancer hasn’t been unnerved by non-responsive prospects — especially after you’ve taken the time to ask deep questions, think through their needs, and craft a proposal?  A short time ago I came across the “Magic Email” as taught by Blair Enns of Win Without Pitching, and was immediately struck by its simplicity and genius. In…

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The Long-Form Advantage

Earlier this week I met with a new prospect, the VP of a tech startup. (Let’s call him Joe.) As we discussed his needs, my capabilities, and whether we’d be a good match, I mentioned my forté is journalistic-style, long-form content: white papers, articles, case studies, how-to guides… Those longer, research-heavy pieces with some storytelling weaved in there….

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Why you should treat prospecting like dating

There’s no one-and-only right way to find clients as you build your freelance writing business. Like most things in life, a tactic that works like a charm for a fellow writer may not suit you, and vice versa. And yet, if you were my little brother or sister, I’d sit you down and plead with you to treat prospecting…

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If you want to quit your job this year, do this.

It’s freakin’ mid January already. Can you believe it? Listen. If this is going to be the year you quit your job to run a high-demand, high-income B2B writing business, you have to find a way to make real, sustainable progress, starting now. I’m talking about tangible, consistent forward steps — not those flimsy New Year resolutions that die before…

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