Category Archives: Finding Clients

sales for freelance writers, freelance sales, finding new clients

When you’re building a side business, juggling it alongside a day job, family, your favorite TV show schedule and other activities, it’s easy to feel you don’t have enough time to secure new clients. While I’m a fan of massive action, I’m a bigger fan of tiny-tasking: breaking my to-do list into tiny chunks I…

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In our last post, we covered the current state of content marketing, as well as market changes that impact you as a content writer. Today we continue our discussion with five more industry forecasts you need to know to remain effective in both attracting and serving your clients well. A QUICK RECAP: In 2017 you…

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One of the ways high-demand writers attract a steady stream of high-paying gigs is simply monitoring market shifts — particularly the way audiences behave, consume content, and make buying decisions. They’re able to discern and capitalize on what’s ahead, long before their competitors do — not because they’re smarter, but because they’re paying attention. (By the way,…

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Successful writers know whatever roadblock they face in building their business, someone’s already been there, figured it out, and turned it into an advantage. It’s why paying attention to your peers’ business journey is so dang valuable. What better way to avoid dead-ends, potholes and blind spots (and find hidden gems) than through the experience of others who’ve braved…

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What freelancer hasn’t been unnerved by non-responsive prospects — especially after you’ve taken the time to ask deep questions, think through their needs, and craft a proposal?  A short time ago I came across the “Magic Email” as taught by Blair Enns of Win Without Pitching, and was immediately struck by its simplicity and genius. In…

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Earlier this week I met with a new prospect, the VP of a tech startup. (Let’s call him Joe.) As we discussed his needs, my capabilities, and whether we’d be a good match, I mentioned my forté is journalistic-style, long-form content: white papers, articles, case studies, how-to guides… Those longer, research-heavy pieces with some storytelling weaved in there….

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There’s no one-and-only right way to find clients as you build your freelance writing business. Like most things in life, a tactic that works like a charm for a fellow writer may not suit you, and vice versa. And yet, if you were my little brother or sister, I’d sit you down and plead with you to treat prospecting…

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It’s freakin’ mid January already. Can you believe it? Listen. If this is going to be the year you quit your job to run a high-demand, high-income B2B writing business, you have to find a way to make real, sustainable progress, starting now. I’m talking about tangible, consistent forward steps — not those flimsy New Year resolutions that die before…

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One of the fastest ways to grow a profitable writing business is to learn from people who’ve done just that. Today, Will Hoekenga answers some of our questions about becoming a high-demand copywriter, including how he attracts high-paying clients. I trust Will’s journey will spark new ideas and encouragement for your own.   Q: Will, how did you transition…

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It doesn’t take much to launch a freelance B2B writing business. Your website, however, is a marketing essential. The higher the quality of your prospects, the more likely they are to carefully review your website before hiring you. Perhaps your website’s been a source of anxiety and procrastination (even if unintentional) that’s kept you from diving…

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