Category Archives: Featured

Wooing High-Paying Clients: What Marketing Directors Look For

One of the first things I did when I started freelancing was to set up a very simple website and write a pitch for my services. And I completely missed the mark. I filled the site with compelling copy about the value of copywriting and content marketing in today’s marketplace, and how businesses can’t afford…

Add a comment...

Your email is never published or shared. Required fields are marked *

Choosing Your Niche: A No-Stress Perspective

The other day I met with a prospect over coffee. He’d found me on LinkedIn. It was the typical first-meeting-in-a-coffee-shop dynamic: the usual exchange of pleasantries, acknowledgement of shared experiences and interspersed sips of latte until, finally, we got down to the business of gauging whether we’re a good fit for each other. And then…

Add a comment...

Your email is never published or shared. Required fields are marked *

Skip to toolbar
Menu