Category Archives: Featured

When & How to Fire a Client

Every freelancer kisses some frogs at some point in their business. Especially in the early days, when you’re still refining processes, figuring out who your ideal client is, and you’re oh-so-eager to start making money, so you’re more tolerant of poor client behavior. Eventually, you learn some clients aren’t worth the money they’re bringing in….

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2017 Content Marketing Forecast: 9 Predictions [PART 2]

In our last post, we covered the current state of content marketing, as well as market changes that impact you as a content writer. Today we continue our discussion with five more industry forecasts you need to know to remain effective in both attracting and serving your clients well. A QUICK RECAP: In 2017 you…

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2017 Content Marketing Forecast: 9 Predictions [PART 1]

One of the ways high-demand writers attract a steady stream of high-paying gigs is simply monitoring market shifts — particularly the way audiences behave, consume content, and make buying decisions. They’re able to discern and capitalize on what’s ahead, long before their competitors do — not because they’re smarter, but because they’re paying attention. (By the way,…

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Retainers: the freelancer writer’s steady paycheck

Lately I’ve noticed a lot of questions about retainers — some posed to me, others popping up in freelance discussion boards. I’m not surprised. Retainers are the golden geese that enabled me to build my freelance writing business and quit my corporate job within 4-5 months. Just like a subscription model, retainers bring you a steady income and workload…

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Why you should treat prospecting like dating

There’s no one-and-only right way to find clients as you build your freelance writing business. Like most things in life, a tactic that works like a charm for a fellow writer may not suit you, and vice versa. And yet, if you were my little brother or sister, I’d sit you down and plead with you to treat prospecting…

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What & How to Charge: 7 Freelance Writing Rate Models

“What should I charge for X?” Ah, pricing… Get used to asking that question, my friend, because it will follow you at every stage of your freelancing career. Three reasons for that: No market standards exist for freelance copywriting or content writing rates. As your business and skills evolve, you should re-evaluate the worth of your…

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How to find freelance writing clients on LinkedIn

How do you find high-paying clients without spinning your wheels and feeling like a used car salesman?  Last week, I began telling you how I’ve attracted a steady stream of work with no-pressure prospecting, done mostly via email. (You can read that post here.) The biggest takeaway? I only target prospects who are already pre-sold and…

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Find high-paying writing gigs with zero cold calls & no-pressure sales

What if I told you, you don’t ever have to make a cold call to score high-paying, marketing content clients? I never have. Oh, and you don’t have to write for content mills either. In fact, I encourage you not to, unless you’re a newbie in need of writing samples. (The pay is alarmingly low, you have little to…

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Your Writing Portfolio: Stop Making It So Hard

An alternate headline for this post could’ve been “Why Most Freelance Writing Portfolios Suck.” Because they do. Take a gander at freelance writer forums and you’ll notice a lot of advice about how to put together a writing portfolio. Often, that involves a physical binder showcasing printed copies of your work. Don’t do that. I…

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Cheat Sheet: Copywriting Client/Project Questionnaire

So you’ve landed a gig. Sweet! Now what? Let’s give you the best chance of nailing your client’s objectives — how about that? Enter the Copywriting Project Questionnaaaaire! (Cue Vanna White hands and chimes sound effect.) In all seriousness, below you’ll find a handy questionnaire to guide your new project discussion and planning. Nail that kickoff…

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