Category Archives: Your Craft

2017 Content Marketing Forecast: 9 Predictions [PART 2]

In our last post, we covered the current state of content marketing, as well as market changes that impact you as a content writer. Today we continue our discussion with five more industry forecasts you need to know to remain effective in both attracting and serving your clients well. A QUICK RECAP: In 2017 you…

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8 Free, High-Quality Stock Photo Sites

Hi, friend, Today, I’ll share a handy little weapon I keep in my arsenal: high-quality stock images that are free for commercial use. How I use them as a writer: 1. To pretty-up my website, blog & social media posts. (Did you know studies show readability & shareability increase when you use an image?) 2. To sweeten the…

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The Long-Form Advantage

Earlier this week I met with a new prospect, the VP of a tech startup. (Let’s call him Joe.) As we discussed his needs, my capabilities, and whether we’d be a good match, I mentioned my forté is journalistic-style, long-form content: white papers, articles, case studies, how-to guides… Those longer, research-heavy pieces with some storytelling weaved in there….

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Nailing Writing That Sings: No Writer’s Block & No Muse Required

Making a great living from your writing requires getting pretty darn effective at how you spend your time, and how quickly you can craft high-quality content. We’re talking top-notch content without agony, writer’s block, useless first drafts, or excessive rewrites. (Yes, it’s possible. For reals.) Contrary to popular belief, great writing happens not through some…

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The Missing Link in Attracting & Retaining B2B Writing Clients

Sometimes, freelance B2B writers do everything right in terms of marketing and prospecting, but still fall short in securing high-paying gigs. Or they’re able to attract new clients, but not retain them. In those cases, I’m often reminded of a post I read on Michael Hyatt’s blog back in 2007, titled “It’s The Product, Stupid.”…

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Grow Faster With This Simple, Five-Step System

Not a week goes by that I don’t hear the same questions from fellow and aspiring freelancers: How do I grow my freelancing biz when my day job drains all my time, focus and energy? How do I prioritize writing, prospecting, marketing and building my online presence? How can I build my side hustle fast, without burning…

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Cut Your Writing Time in Half With This Old Cooking Trick

Content creation can be a lot like cooking a meal for your in-laws. Things can get pretty chaotic in the kitchen. So much to chop, dice and sauté in so little time, and no room to budge on quality. One misstep (like mistaking salt for sugar) and you have to start over or serve a…

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The 4 Stages of Reader Involvement

“Well, those are two hours I’ll never get back.”  Who hasn’t said that after sitting through an unsatisfying movie? Or even a half-hour sitcom? Keep in mind you intentionally plopped your hiney on the couch for some mindless entertainment. You put your feet up, remote in hand, a bucket of popcorn and Big Gulp on…

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Cheat Sheet: Copywriting Client/Project Questionnaire

So you’ve landed a gig. Sweet! Now what? Let’s give you the best chance of nailing your client’s objectives — how about that? Enter the Copywriting Project Questionnaaaaire! (Cue Vanna White hands and chimes sound effect.) In all seriousness, below you’ll find a handy questionnaire to guide your new project discussion and planning. Nail that kickoff…

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