Hi, friend, Today, I’ll share a handy little weapon I keep in my arsenal: high-quality stock images that are free for commercial use. How I use them as a writer: 1. To pretty-up my website, blog & social media posts. (Did you know studies show readability & shareability increase when you use an image?) 2. To sweeten the…

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Earlier this week I met with a new prospect, the VP of a tech startup. (Let’s call him Joe.) As we discussed his needs, my capabilities, and whether we’d be a good match, I mentioned my forté is journalistic-style, long-form content: white papers, articles, case studies, how-to guides… Those longer, research-heavy pieces with some storytelling weaved in there….

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There’s no one-and-only right way to find clients as you build your freelance writing business. Like most things in life, a tactic that works like a charm for a fellow writer may not suit you, and vice versa. And yet, if you were my little brother or sister, I’d sit you down and plead with you to treat prospecting…

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It’s freakin’ mid January already. Can you believe it? Listen. If this is going to be the year you quit your job to run a high-demand, high-income B2B writing business, you have to find a way to make real, sustainable progress, starting now. I’m talking about tangible, consistent forward steps — not those flimsy New Year resolutions that die before…

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Making a great living from your writing requires getting pretty darn effective at how you spend your time, and how quickly you can craft high-quality content. We’re talking top-notch content without agony, writer’s block, useless first drafts, or excessive rewrites. (Yes, it’s possible. For reals.) Contrary to popular belief, great writing happens not through some…

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One of the fastest ways to grow a profitable writing business is to learn from people who’ve done just that. Today, Will Hoekenga answers some of our questions about becoming a high-demand copywriter, including how he attracts high-paying clients. I trust Will’s journey will spark new ideas and encouragement for your own.   Q: Will, how did you transition…

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A few months ago, I met Lindsay, a freelance marketer, for coffee. Lindsay was just starting out and had lots of questions about running a freelance business. She brought up one problem that’s easy to avoid, but often not something new freelancers think about until it’s too late. “Revisions,” said Lindsay. “How do you handle…

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It doesn’t take much to launch a freelance B2B writing business. Your website, however, is a marketing essential. The higher the quality of your prospects, the more likely they are to carefully review your website before hiring you. Perhaps your website’s been a source of anxiety and procrastination (even if unintentional) that’s kept you from diving…

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Sometimes, freelance B2B writers do everything right in terms of marketing and prospecting, but still fall short in securing high-paying gigs. Or they’re able to attract new clients, but not retain them. In those cases, I’m often reminded of a post I read on Michael Hyatt’s blog back in 2007, titled “It’s The Product, Stupid.”…

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Not a week goes by that I don’t hear the same questions from fellow and aspiring freelancers: How do I grow my freelancing biz when my day job drains all my time, focus and energy? How do I prioritize writing, prospecting, marketing and building my online presence? How can I build my side hustle fast, without burning…

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