Retainers: the freelancer writer’s steady paycheck

Lately I’ve noticed a lot of questions about retainers — some posed to me, others popping up in freelance discussion boards. I’m not surprised. Retainers are the golden geese that enabled me to build my freelance writing business and quit my corporate job within 4-5 months. Just like a subscription model, retainers bring you a steady income and workload…

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3 ways to shrink your risks (and fears) while building your freelance writing business

The perception of self-employment as high-risk scares a lot of people out of the freelancing game. After all, you’ve got mouths to feed, bills to pay, and a roof to keep over your head. Thankfully, many of the risks that may haunt your visions of solopreneurship are completely avoidable or easily manageable. Today’s insights on managing risks…

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8 Free, High-Quality Stock Photo Sites

Hi, friend, Today, I’ll share a handy little weapon I keep in my arsenal: high-quality stock images that are free for commercial use. How I use them as a writer: 1. To pretty-up my website, blog & social media posts. (Did you know studies show readability & shareability increase when you use an image?) 2. To sweeten the…

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The Long-Form Advantage

Earlier this week I met with a new prospect, the VP of a tech startup. (Let’s call him Joe.) As we discussed his needs, my capabilities, and whether we’d be a good match, I mentioned my forté is journalistic-style, long-form content: white papers, articles, case studies, how-to guides… Those longer, research-heavy pieces with some storytelling weaved in there….

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Why you should treat prospecting like dating

There’s no one-and-only right way to find clients as you build your freelance writing business. Like most things in life, a tactic that works like a charm for a fellow writer may not suit you, and vice versa. And yet, if you were my little brother or sister, I’d sit you down and plead with you to treat prospecting…

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If you want to quit your job this year, do this.

It’s freakin’ mid January already. Can you believe it? Listen. If this is going to be the year you quit your job to run a high-demand, high-income B2B writing business, you have to find a way to make real, sustainable progress, starting now. I’m talking about tangible, consistent forward steps — not those flimsy New Year resolutions that die before…

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Nailing Writing That Sings: No Writer’s Block & No Muse Required

Making a great living from your writing requires getting pretty darn effective at how you spend your time, and how quickly you can craft high-quality content. We’re talking top-notch content without agony, writer’s block, useless first drafts, or excessive rewrites. (Yes, it’s possible. For reals.) Contrary to popular belief, great writing happens not through some…

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How Will Hoekenga Built a High-Demand Copywriting Business

One of the fastest ways to grow a profitable writing business is to learn from people who’ve done just that. Today, Will Hoekenga answers some of our questions about becoming a high-demand copywriter, including how he attracts high-paying clients. I trust Will’s journey will spark new ideas and encouragement for your own.   Q: Will, how did you transition…

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5 Things To Cover In Your Contract

A few months ago, I met Lindsay, a freelance marketer, for coffee. Lindsay was just starting out and had lots of questions about running a freelance business. She brought up one problem that’s easy to avoid, but often not something new freelancers think about until it’s too late. “Revisions,” said Lindsay. “How do you handle…

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Your Website: Establishing Your Online Presence

It doesn’t take much to launch a freelance B2B writing business. Your website, however, is a marketing essential. The higher the quality of your prospects, the more likely they are to carefully review your website before hiring you. Perhaps your website’s been a source of anxiety and procrastination (even if unintentional) that’s kept you from diving…

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