Retainers: New Considerations

Want to freelance but miss having a steady paycheck? Lemme introduce you to retainers — a way to ensure a steady workload and income as a freelancer, and a key factor that enabled me to build a profitable business so quickly. I wrote about retainer basics a while ago, and you can read that here….

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Content Marketing: Major Insights So Far in 2018

One way to deliver uncommon results and build high demand for our work as content marketers is staying on top of industry trends and evolving consumer behavior — what’s working, what isn’t, and what’s next. With that in mind, we welcome the following insights by contributing writer Katie Williams. Enjoy. ~ Andrea It’s barely three months…

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This common prospecting advice can kill your sale

One common prospecting advice in freelancing circles is initiating a prospect contact with specific feedback and suggestions on how to improve their content or content strategy. It makes me cringe and want to look away. That’s a risky move that could kill your sale.  Let me explain. A few years ago, I was your ideal prospect:…

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14+ Prospecting Sources: Where Big-Budget Content Buyers Hang Out

Where can you find potential clients? I get asked that all the time, but a better question is: Where do you find big-budget content buyers?   Below you’ll find a handy list of places where high-potential, high-paying prospects hang out. The rationale behind this list Don’t expect to find a list of gigs for the…

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How to find anyone’s [business] email address

Note: This post covers finding contact info for prospects you’ve already identified. For guidance on where/how to find prospects, get the free sales e-course right here. You have your list of potential clients, pinpointed the folks you should contact, but can’t find their email addresses. No problemo. In this post, we cover a handful of…

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When prospects push for hourly rates

“What/How do I charge?” I bet no other topic generates more questions or discussions in freelance writing circles. Some time ago, I wrote about 7 freelance writing rate models and, later, how to switch from hourly to value pricing. In those posts, I argued against hourly rates, which tend to shortchange service providers. (I’ll tell you why in…

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When & How to Fire a Client

Every freelancer kisses some frogs at some point in their business. Especially in the early days, when you’re still refining processes, figuring out who your ideal client is, and you’re oh-so-eager to start making money, so you’re more tolerant of poor client behavior. Eventually, you learn some clients aren’t worth the money they’re bringing in….

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13 five-minute activities to attract & cultivate prospects

When you’re building a side business, juggling it alongside a day job, family, your favorite TV show schedule and other activities, it’s easy to feel you don’t have enough time to secure new clients. While I’m a fan of massive action, I’m a bigger fan of tiny-tasking: breaking my to-do list into tiny chunks I…

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2017 Content Marketing Forecast: 9 Predictions [PART 2]

In our last post, we covered the current state of content marketing, as well as market changes that impact you as a content writer. Today we continue our discussion with five more industry forecasts you need to know to remain effective in both attracting and serving your clients well. A QUICK RECAP: In 2017 you…

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2017 Content Marketing Forecast: 9 Predictions [PART 1]

One of the ways high-demand writers attract a steady stream of high-paying gigs is simply monitoring market shifts — particularly the way audiences behave, consume content, and make buying decisions. They’re able to discern and capitalize on what’s ahead, long before their competitors do — not because they’re smarter, but because they’re paying attention. (By the way,…

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